Apex Window Films wanted to become the go-to flat glass dealer in the Rochester, New York market for high-end residential and commercial work. To get there, they needed a smarter strategy to reach the right buyers, build stronger local awareness, and generate more qualified opportunities in a competitive market.
Rewired developed a targeted 3M social ads strategy using Facebook and Instagram to connect Apex with the right audience, increase lead flow, and strengthen conversions during a traditionally slower part of the year.
The results exceeded expectations quickly. Apex saw a meaningful increase in qualified residential and commercial lead flow, stronger market positioning, and more consistent conversion performance. Most notably, January became a stronger month for conversions than April, their traditional seasonal peak, showing just how effective the strategy was at creating demand outside the busiest time of year.
Apex wanted to strengthen its position in the Rochester market and generate more high-end residential and commercial opportunities. Rewired built a smarter strategy to reach the right buyers in their MSA, combining stronger targeting, more relevant messaging, and a more focused approach to local market visibility.
The result was a wildly successful campaign that not only increased qualified lead flow, but also helped Apex outperform expectations during a typically slower season.
Apex Window Films wanted to strengthen its position in the Rochester market and generate more high-end residential and commercial opportunities.
To do that, they needed a marketing strategy that would increase visibility, improve lead quality, and help them stand out as the go-to flat glass dealer in their area.
To become the go-to flat glass dealer in the competitive Rochester market, Apex needed a strategy focused on strengthening brand positioning, increasing qualified lead flow for residential and commercial buyers, and using smarter marketing channels to reach the right buyers more consistently.
Rewired partnered with Apex Window Films in July 2023 and launched a tailored and highly targeted Facebook and Instagram advertising strategy built around 3M social ads. The campaign targeted residential and commercial window film buyers across Rochester and the surrounding market using a nuanced approach to demand generation.
The success of the strategy outperformed all expectations. Apex saw a substantial increase in lead flow, stronger brand positioning within its market, and higher-quality residential and commercial opportunities over a sustained period of time.
Most notably, typically slow January outperformed expectations and became a stronger conversion month than April–one of the busiest times of year in upstate New York.
“We have been working with Rewired Technologies for about six months now and are very pleased with their work. Dylan was an absolute rockstar helping to get things up and running. The response we have seen is incredible…. our January is shaping up to be comparable to a busy April (in upstate New York you’d understand).”
AMBER LUCCITTI
Owner, Apex Window Films
We have been working with Rewired Technologies for about six months now and are very pleased with their work. Dylan was an absolute rockstar helping to get things up and running…. our January is shaping up to be comparable to a busy April (in upstate New York you’d understand).
– Amber Luccitti, Owner, Apex Window Films
