Sun Solutions Tinting had accepted the winter slowdown as part of the business. For four years, the company dealt with slower months, weaker lead flow, and the stress of scraping together jobs through Thanksgiving, Christmas, and beyond.
Rewired rolled out its Google Flat Glass Playbook to capture high-intent residential and commercial demand in Florida’s highly competitive market. The result was Sun Solutions’ busiest winter ever and a stronger growth engine that kept the business busy all year.
Sun Solutions was sick of the winter dip. Leads dried up, jobs slowed down, and stress levels hit the roof. They didn’t want quick fixes. They wanted a system that owned the slow season and positioned them as the go-to name for flat glass tinting in Florida.
Rewired built a strategy designed to turn Florida’s slow season into an opportunity, helping Sun Solutions capture high-intent demand when other shops were still treating winter like a dead zone.
Sun Solutions Tinting was dealing with the familiar winter slowdown that hits many tint businesses, but in Florida’s crowded market, that seasonal dip created even more pressure.
The business needed a way to generate steady residential and commercial demand during the slowest months of the year without relying on inconsistent last-minute jobs.
The goal was to turn the slow season into a reliable source of demand, generate more consistent lead flow through winter, and position Sun Solutions as a go-to name for flat glass tinting in a highly competitive market.
Rewired launched the Google Flat Glass Playbook to help Sun Solutions capture high-intent residential and commercial search demand during the months when lead flow had historically dropped off.
With focused targeting, strong local positioning, and ongoing optimization built for Florida’s competitive market, the campaign created a more reliable system for driving opportunities even during the holidays.
The campaign transformed Sun Solutions’ slowest season into its busiest one yet. Instead of scraping for jobs through Thanksgiving and Christmas, the business stayed busy through the winter and built enough momentum to keep expanding beyond a single seasonal push.
What had once been the most stressful time of year became one of the strongest growth periods in the company’s history.
“For the first four years we were in business, starting around October and finishing around February to March was always a very scary time. Very limited work and really working hard just to stay even keel. I remember doing installs the day after Christmas, the day after Thanksgiving, you take every job you can because you don’t know how many you’re gonna get. This past winter was the first winter we went through with advertising, and we were slammed. This past winter was the best winter we’ve ever had in our company, hands down.”
PATRICK LATMAN
Owner, Sun Solutions Tinting
For the first four years we were in business, starting around October and finishing around February to March was always a very scary time. Very limited work and really working hard just to stay even keel. I remember doing installs the day after Christmas, the day after Thanksgiving — you take every job you can because you don’t know how many you’re gonna get. This past winter was the first winter we went through with advertising, and we were slammed. This past winter was the best winter we’ve ever had in our company, hands down.
-Patrick Latman, Owner, Sun Solutions Tinting
