3M DI-NOC: How Dealers Can Market Architectural Finishes to Commercial Clients
Rewired Technologies CEO Erik Pendleton sits down with Brett Williams of Accent Distributing/Design Film to discuss the opportunity 3M DI-NOC creates for window film dealers. They break down what architectural finishes are, why DI-NOC is still an underrecognized product in the U.S. market, and how dealers can use education-first marketing to introduce it to architects, builders, property managers, and commercial clients.
The conversation highlights DI-NOC’s versatility, the long-term revenue potential for dealers, and the importance of positioning it as a specialized, high-value solution—not just another film product.